{"id":212,"date":"2025-06-18T18:21:31","date_gmt":"2025-06-18T18:21:31","guid":{"rendered":"https:\/\/mediawithmandy.ca\/?p=212"},"modified":"2025-06-18T18:21:37","modified_gmt":"2025-06-18T18:21:37","slug":"this-is-why-your-reels-arent-working-and-how-to-fix-it","status":"publish","type":"post","link":"https:\/\/mediawithmandy.ca\/en\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/","title":{"rendered":"This Is Why Your Reels Aren\u2019t Working (And How to Fix It)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>If your Reels are flopping, it\u2019s probably not the algorithm, it\u2019s your strategy.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reels are one of the best ways to grow on Instagram, but only if you use them strategically. The good news? It\u2019s not about dancing lol. It\u2019s about clarity, relevance, and a few key tweaks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what you might be missing:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li class=\"\"><strong>No hook<\/strong>\u00a0in the first 2 seconds. If the viewer doesn\u2019t know why they should care immediately, they\u2019ll scroll.<\/li>\n\n\n\n<li class=\"\"><strong>Weak SEO<\/strong>. Use 2\u20134 keywords in your text overlay, caption, and hashtags so IG knows who to show it to.<\/li>\n\n\n\n<li class=\"\"><strong>No call to action<\/strong>. Ask viewers to comment, save, or sharee &#8211; ngagement is what gets your Reel pushed further.<\/li>\n\n\n\n<li class=\"\"><strong>You&#8217;re not sharing to Stories<\/strong>. Story views count toward your total reel views, which impacts how widely it&#8217;s shown.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Types of Reels that work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Value-driven Reels<\/strong>: Teach or explain something in 30\u201390 seconds.<\/li>\n\n\n\n<li class=\"\"><strong>Storytelling Reels<\/strong>: Share a transformation, mistake, or behind-the-scenes moment.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">-Mandy<\/p>","protected":false},"excerpt":{"rendered":"<p>If your Reels are flopping, it\u2019s probably not the algorithm, it\u2019s your strategy.<\/p>","protected":false},"author":1,"featured_media":213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[20],"tags":[30,27,33,23,26,32,29,28,21,22,24],"class_list":["post-212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-strategy","tag-business-marketing","tag-growth","tag-hook","tag-instagram","tag-posting","tag-seo","tag-small-business","tag-social-growth","tag-social-media","tag-strategy","tag-value"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This Is Why Your Reels Aren\u2019t Working (And How to Fix It) - Media With Mandy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediawithmandy.ca\/en\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Is Why Your Reels Aren\u2019t Working (And How to Fix It) - Media With Mandy\" \/>\n<meta property=\"og:description\" content=\"If your Reels are flopping, it\u2019s probably not the algorithm, it\u2019s your strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediawithmandy.ca\/en\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Media With Mandy\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T18:21:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T18:21:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediawithmandy.ca\/wp-content\/uploads\/2025\/06\/magnus-andersson-0tODL-2pO1Y-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mandy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mandy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mediawithmandy.ca\\\/this-is-why-your-reels-arent-working-and-how-to-fix-it\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediawithmandy.ca\\\/this-is-why-your-reels-arent-working-and-how-to-fix-it\\\/\"},\"author\":{\"name\":\"Mandy\",\"@id\":\"https:\\\/\\\/mediawithmandy.ca\\\/#\\\/schema\\\/person\\\/e2f80ed3df3ed8728b769523c08f8a0c\"},\"headline\":\"This Is Why Your Reels Aren\u2019t Working (And How to Fix It)\",\"datePublished\":\"2025-06-18T18:21:31+00:00\",\"dateModified\":\"2025-06-18T18:21:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mediawithmandy.ca\\\/this-is-why-your-reels-arent-working-and-how-to-fix-it\\\/\"},\"wordCount\":173,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/mediawithmandy.ca\\\/this-is-why-your-reels-arent-working-and-how-to-fix-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/mediawithmandy.ca\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/magnus-andersson-0tODL-2pO1Y-unsplash-scaled.jpg?fit=1707%2C2560&ssl=1\",\"keywords\":[\"business marketing\",\"growth\",\"hook\",\"instagram\",\"posting\",\"seo\",\"small business\",\"social growth\",\"social media\",\"strategy\",\"value\"],\"articleSection\":[\"Social Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mediawithmandy.ca\\\/this-is-why-your-reels-arent-working-and-how-to-fix-it\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediawithmandy.ca\\\/this-is-why-your-reels-arent-working-and-how-to-fix-it\\\/\",\"url\":\"https:\\\/\\\/mediawithmandy.ca\\\/this-is-why-your-reels-arent-working-and-how-to-fix-it\\\/\",\"name\":\"This Is Why Your Reels Aren\u2019t Working (And How to Fix It) - Media With Mandy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediawithmandy.ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mediawithmandy.ca\\\/this-is-why-your-reels-arent-working-and-how-to-fix-it\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mediawithmandy.ca\\\/this-is-why-your-reels-arent-working-and-how-to-fix-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/mediawithmandy.ca\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/magnus-andersson-0tODL-2pO1Y-unsplash-scaled.jpg?fit=1707%2C2560&ssl=1\",\"datePublished\":\"2025-06-18T18:21:31+00:00\",\"dateModified\":\"2025-06-18T18:21:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/mediawithmandy.ca\\\/#\\\/schema\\\/person\\\/e2f80ed3df3ed8728b769523c08f8a0c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mediawithmandy.ca\\\/this-is-why-your-reels-arent-working-and-how-to-fix-it\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mediawithmandy.ca\\\/this-is-why-your-reels-arent-working-and-how-to-fix-it\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mediawithmandy.ca\\\/this-is-why-your-reels-arent-working-and-how-to-fix-it\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/mediawithmandy.ca\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/magnus-andersson-0tODL-2pO1Y-unsplash-scaled.jpg?fit=1707%2C2560&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/mediawithmandy.ca\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/magnus-andersson-0tODL-2pO1Y-unsplash-scaled.jpg?fit=1707%2C2560&ssl=1\",\"width\":1707,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mediawithmandy.ca\\\/this-is-why-your-reels-arent-working-and-how-to-fix-it\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mediawithmandy.ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This Is Why Your Reels Aren\u2019t Working (And How to Fix It)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mediawithmandy.ca\\\/#website\",\"url\":\"https:\\\/\\\/mediawithmandy.ca\\\/\",\"name\":\"Media With Mandy\",\"description\":\"Social media strategy &amp; content creation that actually converts\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mediawithmandy.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mediawithmandy.ca\\\/#\\\/schema\\\/person\\\/e2f80ed3df3ed8728b769523c08f8a0c\",\"name\":\"Mandy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3782c39a7cb10b4f0087153271bc4a8c3d7545a5698113a756074ebd9863f60c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3782c39a7cb10b4f0087153271bc4a8c3d7545a5698113a756074ebd9863f60c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3782c39a7cb10b4f0087153271bc4a8c3d7545a5698113a756074ebd9863f60c?s=96&d=mm&r=g\",\"caption\":\"Mandy\"},\"url\":\"https:\\\/\\\/mediawithmandy.ca\\\/en\\\/author\\\/mandy\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"This Is Why Your Reels Aren\u2019t Working (And How to Fix It) - Media With Mandy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediawithmandy.ca\/en\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/","og_locale":"en_US","og_type":"article","og_title":"This Is Why Your Reels Aren\u2019t Working (And How to Fix It) - Media With Mandy","og_description":"If your Reels are flopping, it\u2019s probably not the algorithm, it\u2019s your strategy.","og_url":"https:\/\/mediawithmandy.ca\/en\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/","og_site_name":"Media With Mandy","article_published_time":"2025-06-18T18:21:31+00:00","article_modified_time":"2025-06-18T18:21:37+00:00","og_image":[{"width":1707,"height":2560,"url":"https:\/\/mediawithmandy.ca\/wp-content\/uploads\/2025\/06\/magnus-andersson-0tODL-2pO1Y-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Mandy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mandy","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mediawithmandy.ca\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/#article","isPartOf":{"@id":"https:\/\/mediawithmandy.ca\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/"},"author":{"name":"Mandy","@id":"https:\/\/mediawithmandy.ca\/#\/schema\/person\/e2f80ed3df3ed8728b769523c08f8a0c"},"headline":"This Is Why Your Reels Aren\u2019t Working (And How to Fix It)","datePublished":"2025-06-18T18:21:31+00:00","dateModified":"2025-06-18T18:21:37+00:00","mainEntityOfPage":{"@id":"https:\/\/mediawithmandy.ca\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/"},"wordCount":173,"commentCount":0,"image":{"@id":"https:\/\/mediawithmandy.ca\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/mediawithmandy.ca\/wp-content\/uploads\/2025\/06\/magnus-andersson-0tODL-2pO1Y-unsplash-scaled.jpg?fit=1707%2C2560&ssl=1","keywords":["business marketing","growth","hook","instagram","posting","seo","small business","social growth","social media","strategy","value"],"articleSection":["Social Strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mediawithmandy.ca\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mediawithmandy.ca\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/","url":"https:\/\/mediawithmandy.ca\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/","name":"This Is Why Your Reels Aren\u2019t Working (And How to Fix It) - Media With Mandy","isPartOf":{"@id":"https:\/\/mediawithmandy.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mediawithmandy.ca\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/#primaryimage"},"image":{"@id":"https:\/\/mediawithmandy.ca\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/mediawithmandy.ca\/wp-content\/uploads\/2025\/06\/magnus-andersson-0tODL-2pO1Y-unsplash-scaled.jpg?fit=1707%2C2560&ssl=1","datePublished":"2025-06-18T18:21:31+00:00","dateModified":"2025-06-18T18:21:37+00:00","author":{"@id":"https:\/\/mediawithmandy.ca\/#\/schema\/person\/e2f80ed3df3ed8728b769523c08f8a0c"},"breadcrumb":{"@id":"https:\/\/mediawithmandy.ca\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediawithmandy.ca\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mediawithmandy.ca\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/#primaryimage","url":"https:\/\/i0.wp.com\/mediawithmandy.ca\/wp-content\/uploads\/2025\/06\/magnus-andersson-0tODL-2pO1Y-unsplash-scaled.jpg?fit=1707%2C2560&ssl=1","contentUrl":"https:\/\/i0.wp.com\/mediawithmandy.ca\/wp-content\/uploads\/2025\/06\/magnus-andersson-0tODL-2pO1Y-unsplash-scaled.jpg?fit=1707%2C2560&ssl=1","width":1707,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/mediawithmandy.ca\/this-is-why-your-reels-arent-working-and-how-to-fix-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediawithmandy.ca\/"},{"@type":"ListItem","position":2,"name":"This Is Why Your Reels Aren\u2019t Working (And How to Fix It)"}]},{"@type":"WebSite","@id":"https:\/\/mediawithmandy.ca\/#website","url":"https:\/\/mediawithmandy.ca\/","name":"Media With Mandy","description":"Social media strategy &amp; content creation that actually converts","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediawithmandy.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/mediawithmandy.ca\/#\/schema\/person\/e2f80ed3df3ed8728b769523c08f8a0c","name":"Mandy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3782c39a7cb10b4f0087153271bc4a8c3d7545a5698113a756074ebd9863f60c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3782c39a7cb10b4f0087153271bc4a8c3d7545a5698113a756074ebd9863f60c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3782c39a7cb10b4f0087153271bc4a8c3d7545a5698113a756074ebd9863f60c?s=96&d=mm&r=g","caption":"Mandy"},"url":"https:\/\/mediawithmandy.ca\/en\/author\/mandy\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mediawithmandy.ca\/wp-content\/uploads\/2025\/06\/magnus-andersson-0tODL-2pO1Y-unsplash-scaled.jpg?fit=1707%2C2560&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mediawithmandy.ca\/en\/wp-json\/wp\/v2\/posts\/212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediawithmandy.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediawithmandy.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediawithmandy.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediawithmandy.ca\/en\/wp-json\/wp\/v2\/comments?post=212"}],"version-history":[{"count":1,"href":"https:\/\/mediawithmandy.ca\/en\/wp-json\/wp\/v2\/posts\/212\/revisions"}],"predecessor-version":[{"id":214,"href":"https:\/\/mediawithmandy.ca\/en\/wp-json\/wp\/v2\/posts\/212\/revisions\/214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediawithmandy.ca\/en\/wp-json\/wp\/v2\/media\/213"}],"wp:attachment":[{"href":"https:\/\/mediawithmandy.ca\/en\/wp-json\/wp\/v2\/media?parent=212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediawithmandy.ca\/en\/wp-json\/wp\/v2\/categories?post=212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediawithmandy.ca\/en\/wp-json\/wp\/v2\/tags?post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}